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SecurEdge Network’s Central Office Integrates with HubSpot CRM

New Integration Offers Comprehensive Data-Mapping and Real-Time Data Sync to Accelerate the Sales Cycle for MSPs

CHARLOTTE, N.C. – November 8, 2022 - SecurEdge today announced its first CRM integration into its digital commerce platform, Central Office. Designed for MSPs, by former MSPs, Central Office ties together CPQ, finance, fulfillment, partners, tools, and customer experience with simple workflow software.  

HubSpot is a cloud-based CRM system that focuses on improving the alignment between marketing, sales, and customer service. With the integration of HubSpot into Central Office, sales and operational teams can benefit from the sharing of real-time data, resulting in a more seamless and data-enriched process. 

“Central Office allows service providers to leverage the already powerful tools that they’ve invested in by connecting them together through smart APIs," said Kevin Elliott, vice president of Business Development at SecurEdge. “Our platform maximizes the ROI for existing tools such as HubSpot.” 

While the HubSpot CRM will remain the source of truth for managing customer relationships, Central Office will provide a path for accelerating the quoting process while also enhancing communications among key project stakeholders. 

“The CRM plays a key role in the digital transformation process for every MSP,” said Danny Mareco, VP of Marketing at SecurEdge. “Enabling real-time communication between our two systems was a must-have in order to increase operational efficiency for our service providers on the platform.” 

Through a robust set of APIs and data-mapping tools, the details of this new integration include:

  • Company and Contact Data: MSPs can streamline the quoting process with customized mapping options, sending custom data between HubSpot and Central Office.

  • Deals and Pipeline Data: MSPs can track deals and manage their pipeline with faster and more complete visibility.  

  • Service Data: MSPs that use HubSpot’s Service Hub can also automate the creation of new service tickets and assign them to a specific ticket pipeline and stage. 

As the leading CRM for more than 158,000 customers across more than 120 countries, HubSpot was an obvious choice to be SecurEdge’s first integration. SecurEdge is excited to offer its MSPs with a native integration that unifies the power of the two platforms.

About HubSpot CRM

HubSpot’s CRM has all the tools and integrations you need for marketing, sales, content management, and customer service. The software platform helps companies boost ROI and optimize inbound marketing to generate qualified leads. 

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About SecurEdge

SecurEdge is a Network as a Service (NaaS) marketplace connecting businesses with an ecosystem of certified MSPs and partners to orchestrate network services. Businesses can choose their apps, frameworks, and payment model — then automate design, deployment, and support for one to thousands of sites.

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