Global Linking Solutions (GLS) is a managed service provider delivering secure, enterprise-grade integrated IT and telecom solutions with 24/7 converged NOC and SOC support. Known for their deep technical expertise and customer-first approach, GLS delivers fully managed solutions spanning networking, cybersecurity, and cloud services.
Nora Lighting first came to GLS with a request for two managed firewalls. The deal was straightforward. Hardware and setup were billed upfront, while services and licensing were billed monthly. When a switch failed soon after, they repeated the process. It worked, but each project felt reactionary.
“We had a good relationship, but everything was transactional,” said the Sales Executive at GLS. “There was no easy way to package the full solution or make it budget friendly.”
Not long after, two more switches failed. By then, GLS had started using TechGrid and saw the moment as the perfect opportunity to try something new. They quoted the switches using the Network as a Service (NaaS) model, bundling hardware, licensing, and services into one monthly payment. When Nora received the quote showing a 36-month term, they immediately called, unsure what they were looking at.
“Once I explained it was all rolled into one monthly payment, the response was like they had just won the lottery, they couldn't believe it,” said GLS.
Less than two months later, Nora Lighting returned with a much larger request. They wanted a complete refresh of their switches and access points. It was a project they had been trying to justify for years but could never get approved due to upfront costs. Now that GLS could offer Network as a Service using TechGrid, Nora was finally able to move forward with a project they’d been trying to get done for years.
Results at a Glance:
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Scaled from a $5K pilot deal to a $100K full network refresh within 60 days
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Allowed Nora Lighting to finance infrastructure without upfront cost
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Enabled sales reps to confidently pitch bigger deals with less friction
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Helped GLS create a repeatable sales motion for selling NaaS
- Created a new line of business around Network as a Service
Use Case #1: Blending Pricing Models
The Challenge: Building a Network as-a-Service quote that blends hardware, licensing, and services over a 60-month term is complicated. Pricing models often clash when one-time purchases are bundled with recurring or usage-based items.
Spreadsheets are inefficient, and most CPQ software weren't built to blend pricing models. Most are either good at quoting hardware, quoting software, or quoting services, but not all three and not in one quote.
The TechGrid Solution: The CPQ engine in TechGrid, was designed with advanced pricing logic to seamlessly transform any bill of materials into a subscription proposal by combining one-time hardware and licensing with apps, professional and managed services, or even internet connectivity into a single monthly bill.
The Result: GLS now generates and delivers consistent Network as-a-Service quotes in minutes, helping customers clearly understand the offer and approve projects faster.
Use Case #2: Applying Tech Financing Without Risks
The Challenge: Traditionally, financing technology deals require MSPs to be their own bank or partner with a 3rd party lender, with most choosing to be their own bank. While effective to a certain extent, as you scale, this approach becomes harder to manage and is extremely risky.
You're essentially now a bank which means:
- As you grow you need to raise more capital
- Tracking assets across customer sites
- Calculating and paying personal property taxes
- Complying with local tax jurisdictions
- Categorizing leased hardware for depreciation
- Managing collections, risk exposure, and compliance
The TechGrid Solution: With embedded Tech Finance, backed by Wells Fargo, TechGrid enables GLS to transform large, upfront deals into monthly or annual payments without taking on the risk.
Using Tech Finance, GLS gets paid both upfront and with recurring payments. Credit checks are handled through the platform, and financing is based on the customer’s credit, not GLS’s balance sheet. All the risks associated with being their own bank are passed on to Wells Fargo leaving GLS to grow without any limitations.
The Result: GLS gains a seamless way to fund deals without slowing down the sales cycle, carrying the liability themselves, or disrupting their own cash flow. Nora Lighting was approved quickly and able to move forward with a project they might have otherwise delayed.
Use Case #3: Providing Flexible Buying Options
The Challenge: Nora Lighting wasn’t aware of an option to purchase their network on subscription. Like many other end-users, NaaS seemed previously non-existent. They were stuck making tough decisions on what to update next based on budget constraints and what they could get approved by the CFO.
The TechGrid Solution: With TechGrid, GLS empowered Nora to deploy new technology that aligned with how they wanted to purchase, in this case on a 36-month contract with monthly payments. TechGrid enabled GLS to offer multiple types of terms, such as 36, 48, or 60 months, and can apply financing to an entire solution or just select items through monthly or annual payments.
The Result: Nora Lighting no longer needed to delay projects due to budget limitations. As the IT lead at Nora said, "I've been wanting to replace our switches and APs since I've been here, but there's no way I could have gotten approval for that amount of cash up front." When he walked in with the proposal from GLS, and sat down with the CFO she said immediately, "Go ahead. That's good."
They can now take on more ambitious, strategic initiatives with a predictable financial model that allows them to deploy a consistent technology standard across their business.
This flexibility allowed GLS to build a unique offer Nora Lighting could fit to their needs, establishing trust and further differentiating GLS from their competitors.
“After that first Network as-a-Service deal, Nora realized not only how easy it was—but how much farther their budget could go when everything was rolled into a monthly payment. TechGrid gave us the ability to present that model clearly and deliver it seamlessly. Once they saw the value, they wanted to structure every deal that way.”
— Sales Executive at GLS
The Impact TechGrid Has on the GLS Sales Team
TechGrid has fundamentally changed how GLS pitches their services. Previously, deals had to be structured as fragmented, CAPEX transactions—hardware here, services later, internet an afterthought.
Now, the GLS sales team has options when they engage potential customers. With TechGrid, they have the flexibility to offer everything on subscription or just select parts of the solution. Building the quote only takes minutes with automated bills of materials, guided sales workflows, and a template system creating consistency for their team.
This shift gives GLS a competitive edge by opening up bigger deals, stickier relationships, and a more modern sales approach that aligns with how today’s buyers want to consume technology.
TechGrid is the modern MSP platform that unlocks Network as-a-Service by enabling service providers to build, quote, fund, and bill complete solutions with confidence and scale.
